Nycomed is a pharmaceutical company dedicated to meeting needs in Europe. The company provides hospital products throughout the region and general practitioner and pharmacy medicines in selected markets.
Nycomed provides late-stage clinical development, registration and marketing. Nycomed employs about 3,500 people throughout Europe and Russia-CIS.
Nycomed is an established pharmaceutical company which sales products world wide. Nycomed required a besoke system which would enable their product managers to effectively forecast future sales, identify target markets, generate detailed reports and present data graphically. The system should define a methodology which standardises how product managers within Nycomed forecast future sales and identify target markets.
Nycomed required this project to be implemented within seven months which was an exceptionally tight deadline due to the complexity of this project.
In 2005 The MSI Consultancy (MSI) were engaged by Nycomed to develop a state of the art marketing planning software tool. MSI are specialists in creating bespoke marketing methodologies for businesses. MSI worked closely with Nycomed to identify their core requriements. On completion of the preliminary requirements gathering phase MSI contacted Simple Answers Ltd for inclusion in the development of this project.
When Simple Answers got involved with this project MSI had defined a detailed process flow but at this stage the system required further analysis and refinement. Simple Answers worked closely with MSI to refine the process flow and to identify all system requirements. On completion of the systems analysis phase the requirements were reviewed and accepted by Nycomed.
Simple Answers then began working on the design phase of the project which involved creating thing following documentation: specification document, high level design, low level design, database design and test plan. MSI were consulted during the creation and review of the specification document. The subsequent documents were created and reviewed in-house.
Due to exceptionally tight deadlines for this project the development team had to begin implementation prior to the high level / low level documentation being fully completed. This was achieved by spliting the project up into functional modules and having each section documented and reviewed seperately - this enabled our developers to start implementation as soon as possible. This required clear module interfaces to be defined such that when the modules were put together at the end of the project everything worked. Due to good planning and clear interface design the development team was able to meet the project deadline. Considering the complexity of this project and the timescales this was an excellent achievement.
The role out of the software into the Nycomed infrastructure required several training courses to be performed. Simple Answers provided technical support and online assistance to Nycomed. The system is now in maintenance mode and is regularly having new features implemented. Simple Answers provide project updates, database system administration, and ongoing customer support to Nycomed.
All Nycomed product managers use the S.M.A.R.T planner software to perform their future product forecasts and target market analysis. The software enables employees to manage their projects effectively using the global change management system. The change management system enables users to view and edit projects and it promotes team collaboration through sharing of information between authorised users.
The S.M.A.R.T planner software ensures all employees follow a specific methodology when creating their product forecast. Therefore the system ensures the information presented to the user is accurrate and error free. Furthermore, because information is presented in a standard format it means that all departements can effectively review projects.
The S.M.A.R.T planner provides several methods for viewing the marketing data. this makes interpreting the information easy and simplifies the process of identify areas of interest.
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